Your Business Roadmap - What is SWOT

What is SWOT?

Bev Clement - www.silkroadconsultants.co.uk

Strengths; Weaknesses; Opportunities; Threats

As you analysis your research you need to consider three questions.

Who is my market?
Why will they buy from me?
How will I provide the products for them?

When you are starting a new business you are going to be in direct competition with established businesses. You will be trying to sell your product alongside well known Guru’s. Your name isn’t going to be well known and people will want to know they can trust you. People will be asking questions even if they are only in their mind.

Is it a new or unique product?
Is the price cheaper than other people’s products?
What is the guarantee with the product?
Is it a better quality product?